What got you here won't get you there
This dilemma, popularized by the 1997 Clayton Christensen’s book: the Innovator’s Dilemma is ever more relevant now that we are at the eve of a sustainability revolution.
Embracing innovation for the Sustainability Revolution
Let’s look at strategies used by corporates in the business world in general, not limited to the sustainability space. Corporates have pursued any of these three approaches to foster innovation in their ranks: innovation labs, strategic investments and partnerships.